Turning ambiguous problems into clear, structured interfaces. I work across the full product lifecycle, from early discovery to polished interactions, always optimizing for the people who'll actually use the thing.
Nice to meet you
Senior UX/UI designer
I design digital experiences that combine aesthetics, usability, and measurable impact — turning complex ideas into high-performing products.
- Plenitude
- De'Longhi
- Maserati
- Sky
- Obag
- Clementoni
- Collistar
- Reef
Selected work
Case studies built on evidence, shipped with impact.
Every project follows the same arc: the problem, the solution, the impact.
Approach
Approach
Turning ambiguous problems into clear, structured interfaces. Building the infrastructure that makes good design repeatable. Integrating AI where it actually helps. Decisions backed by evidence, not gut feelings.
Building the infrastructure that makes good design repeatable. Component libraries, token architectures, governance models, the boring-sounding stuff that quietly saves thousands of hours.
Integrating AI where it actually helps, not where it sounds impressive. Pattern recognition, automated QA, intelligent tooling. Humans stay in the loop, decisions stay grounded.
Decisions backed by evidence, not gut feelings. I synthesize qualitative and quantitative signals into structures teams can actually act on.
Method
Four steps behind every project.
Discovery
Audits, heuristic analysis, benchmarking and first usability tests on early concepts.
Definition
User journey mapping, pain-point identification, scope and accessibility standards (WCAG 2.2).
Design
High-fidelity prototyping, component and token architecture, a clear information hierarchy.
Validation
Iterative testing, developer handoff specs and performance monitoring.
Experience
Fourteen years from art direction to design systems.
- 2022 — Present
UX/UI Designer
MCSAATCHI Milano · Milan, Italy
- 2021 — 2022
UI Designer
Deloitte/Acne · Milan, Italy
- 2018 — 2021
Visual & UI Designer
Filoblu · Naples, Italy
- 2016 — 2018
Visual Designer
WaniCreative · London, UK
- 2012 — 2016
Art Director
Emagraphic · Naples, Italy
Education
- 2009 — 2012
Bachelor's degree “Design & Communication”
Università degli studi della Campania · Naples, Italy
- 2005 — 2009
Degree “Graphic Design”
IISS Francesco Saverio Nitti · Naples, Italy
Skills & tools
- WCAG Accessibility
- Design Tokens
- Variables
- Rapid Prototyping
- User Testing
- Dev-Handoff
- AI-Augmented Workflow
Figma
Adobe
Miro
Contentsquare
Archive 2012 / 2023
Earlier work, still worth a look.
A collection of past explorations, concepts and projects that shaped my journey as a designer.
- Archive
Contact
Built for conversion, crafted for users.
Seamless digital experiences designed to turn visitors into loyal customers and drive measurable opportunities.