Turning ambiguous problems into clear, structured interfaces. I work across the full product lifecycle, from early discovery to polished interactions, always optimizing for the people who'll actually use the thing.
I’m Davide D. ux/ui designer
Design product that thinks and adapt. Map repetitive tasks and design AI powered features that solve real user problems, not just add AI for the sake of it.
I design digital experiences with measurable impact. Turning complex ideas into high-performing products.
Approach
Approach
Turning ambiguous problems into clear interfaces. Building systems that make good design repeatable. Using AI where it helps. Decisions backed by evidence, not gut feelings.
Building the infrastructure that makes good design repeatable. Component libraries, token architectures, governance models, the boring-sounding stuff that quietly saves thousands of hours.
Integrating AI where it actually helps, not where it sounds impressive. Pattern recognition, automated QA, intelligent tooling. Humans stay in the loop, decisions stay grounded.
Decisions backed by evidence, not gut feelings. I synthesize qualitative and quantitative signals into structures teams can actually act on.
Method
Four steps behind every project.
Discovery
Audits, heuristic analysis, benchmarking and first usability tests on early concepts.
Definition
User journey mapping, pain-point identification, scope and accessibility standards (WCAG 2.2).
Design
High-fidelity prototyping, component and token architecture, a clear information hierarchy.
Validation
Iterative testing, developer handoff specs and performance monitoring.
Experience
Fourteen years from art direction to design systems.
- 2022 — Present
MCSAATCHI Milano
UX/UI Designer · Milan, Italy
- 2021 — 2022
Deloitte/Acne
UI Designer · Milan, Italy
- 2018 — 2021
Filoblu
Visual & UI Designer · Naples, Italy
- 2016 — 2018
WaniCreative
Visual Designer · London, UK
- 2012 — 2016
Emagraphic
Art Director · Naples, Italy
- 2009 — 2012
Bachelor's degree “Design & Communication”
Università degli studi della Campania · Naples, Italy
- 2005 — 2009
Degree “Graphic Design”
IISS Francesco Saverio Nitti · Naples, Italy
- WCAG Accessibility
- Design Tokens
- Variables
- Rapid Prototyping
- User Testing
- Dev-Handoff
- AI-Augmented Workflow
Figma
Adobe
Miro
Contentsquare
Archive 2012 / 2026
Earlier work, still worth a look.
A collection of past explorations, concepts and projects that shaped my journey as a designer.
- Archive
Contact
Built for conversion, crafted for users.
Seamless digital experiences designed to turn visitors into loyal customers and drive measurable opportunities.
2026 Copyrights Davide D'Eramo